50+ sales calls in less than 2 months

Revo Synth is an innovative embedded systems developer specializing in custom hardware and software solutions. Recently, they developed a proprietary software license designed to streamline complex system integrations, but getting this new product in front of the right audience was a challenge. Their founder was handling prospecting manually—reaching out to potential clients one by one, storing data in Notion, and juggling follow-ups on an ad hoc basis. This approach was time-consuming, inconsistent, and largely ineffective, especially when trying to expand into international markets.

The Challenge
Revo Synth needed a systematic way to reach new clients internationally, particularly for their software license. The founder’s manual prospecting efforts were not yielding enough results, and their lack of a structured CRM system meant valuable client data and follow-ups were often missed or delayed. They needed to fill their sales pipeline with qualified leads quickly, but without an automated process, this seemed out of reach.

Our Approach
We stepped in with a comprehensive plan to overhaul Revo Synth’s lead generation process and streamline their sales operations. Here’s how we did it:

1. Defining the Target Audience
   We worked with Revo Synth to clearly define their ideal client profile, focusing on international companies that would benefit most from their software license. We identified key decision-makers, including engineering managers and product developers, in sectors aligned with Revo Synth’s expertise.
2. Creating a Compelling Outreach Strategy
   Using Revo Synth’s past client successes, we crafted cold email campaigns that highlighted the specific benefits and ROI of their software license. We included a lead magnet—a brief, value-packed document showcasing results other companies had achieved with the license. This magnet was easy for Revo Synth to prepare and became a key tool in driving engagement during sales calls.
3. Implementing CRM and Calendar Systems
   We set up a CRM with automated lead nurturing capabilities, replacing their manual Notion setup. This system ensured that every lead was followed up on promptly and that all interactions were tracked efficiently. We also integrated a calendar system to streamline the booking of sales calls, reducing no-shows and saving Revo Synth valuable time.
4. Building a Reputation-Boosting Landing Page
   To enhance Revo Synth’s online presence, we designed a landing page. This page not only helped build credibility but also funneled prospects directly into the sales pipeline.

What We Achieved

• 19 Sales Calls in the First Month: A strong start that provided immediate ROI and filled the top of the sales funnel.
• 34 Sales Calls in the Second Month: Continued success with even greater momentum, proving the scalability of the approach.
• Streamlined Sales Operations: An automated CRM and calendar system that saved Revo Synth time and kept their follow-ups consistent and professional.

Conclusion
Revo Synth’s journey from struggling with manual prospecting to securing 50+ high-quality sales calls in just two months showcases the power of a targeted cold email strategy combined with smart CRM and operational improvements. By leveraging their past successes, creating engaging outreach, and implementing the right tools, we helped Revo Synth not only expand their client base but also build a sustainable, scalable sales process that continues to drive results.