Lead generation for marketing agency to grow in 2025

If you run a marketing agency, you need a steady flow of leads to keep growing your client base. Here are a couple of strategies to make lead generation for marketing agency growth easier and more effective.

1. Cold email outreach that gets you the right clients

Cold email is one of the fastest ways to reach potential clients. You just pick the types of companies (and people) you want to work with and contact them offering your services.

While actually getting good results may be difficult, this is the most straight forward way to get your offer in front of your ideal customers. Here’s the gist of what you have to do:

• Personalize each email by mentioning specific campaigns or results the prospect’s business has achieved.
• Focus on the recipient’s needs instead of your agency’s services.
• Provide value upfront: Share a quick audit or suggest improvements. This will make them more likely to respond
• Use short, compelling subject lines and avoid spammy words (Hint: we use this calculator to check for spam keywords).
• Include clear CTAs like booking a call or downloading a lead magnet (e.g., a free guide on improving ad performance).

Cold email can be a challenge because of the steep learning curve in order to get good results. In the beginning you’re probably going to burn more mailboxes than get actual clients. However if you want to get results as quickly as possible you can contact us here and start getting leads on a pay-per-attended meeting basis.

2. Lead generation for marketing agency on LinkedIn

LinkedIn is ideal for marketing agencies to connect with decision-makers.

• Optimize your profile and company page with client testimonials and case studies.
• Post thought leadership content regularly, such as industry trends and campaign breakdowns.
• Engage with prospects by commenting on their posts and sending personalized messages.
• Use LinkedIn ads to promote your lead magnet and capture emails.

3. Boost visibility with SEO

SEO (Search engine optimization) means optimizing your website or blog in order to show up as high on various google searches. This way when prospects search for your services online they’ll land on your website and be more likely to engage with you.

Here’s how you do it:

• Target high-intent keywords like “best marketing agency for SaaS” or “digital marketing services for eCommerce.”
• Publish blog posts that solve your clients’ problems.
• Optimize your website for speed, mobile, and user experience.
• Add lead magnets to blog posts and landing pages for email capture.

4. Attract leads with video content

Video is highly engaging and perfect for building trust. We suggest a hybrid strategy where you create long form videos and post them on Youtube but also make short form Tiktoks in order to get maximum engagement.

• Create short videos that showcase your agency’s work and client results.
• Share behind-the-scenes content on how you build campaigns.
• Host live Q&A sessions or webinars and promote them with ads.

5. Leverage paid ads for more leads

Paid ads can drive consistent traffic and leads.

• Run Facebook and LinkedIn ads that direct to a lead magnet.
• A/B test different creatives and copy.
• Retarget website visitors to bring them back to your site.

Final thoughts

Lead generation for marketing agency growth doesn’t have to be hard. Use these strategies to attract and convert clients consistently. Book a call here to let Sorted Leads help you set up a scalable lead generation system.