The Challenge
Rise10x (rise10x.ai) was a brand new startup. Good product, no pipeline.
No existing network to lean on, no outbound channel running yet. They needed a lead system built from zero, and they needed it to work in more than one market at the same time.
Our Approach
- Ideal Client Profile (ICP) Definition
We defined the target buyer with Rise10x and split outreach into three regional tracks: Asia, UK, and US. Running them in parallel let us see where the response was strongest and put more weight there. - Crafting the Outreach Strategy
We built a telemarketing focused sequence. Rise10x wanted more than booked calls, they wanted signal on whether people actually cared about the product, so the copy was written to pull that out. - Execution and Optimization
All three sequences ran at once. We watched reply rates and positive reply rates by market and shifted volume toward what was working.
Results
After one month, we became Rise10x’s sole lead provider and had delivered 105 qualified leads. Results from one week of campaigns:
